Cross My Fingers and Hope It Sells

Real estate agents cannot stick a sign in the yard anymore and cross their fingers. They actually have to have a plan in place to present the home to the market. The 3 most important components of this plan are pricing, staging and marketing. Without all 3 components, the home will sit on the market along with over 11,000 other listings currently on the MLS with the Greater Louisville Association of Realtors. Pricing is key. In 2010 48% of Sellers that Keller Williams surveyed priced thier home according to what thier agent's interpretation of its market value was. Those Sellers sold in an average of 56 days on the market compared to 105 days. Those Sellers also SOLD for 6.7% higher in the list to sell price ratio. Staging/Updates and Repairs are also critical as Buyer's in today's market have high expectations. If a Buyer is going to pay asking price for a home then they expect it to be perfect. If it isn't perfect then they expect to get a deal since they will be investing their own money into the home after closing. 75% of homes sold in 2010 were either fairly updated or very updated. 96% of homes in better condition sold for an average of 96% of the list price compared to homes in fair to poor condition sold for 92% of the list price. In conclusion you could receive a 4% more for your home by making a few updates/repairs and having the home staged. Last but not lease is the marketing. Once the home is ready for its debut and priced at or below market so Buyers will look at it, marketing gets it out to the public. Your Real Estate Agent must have a marketing plan that includes great photography, Internet presence and social media. These are just a few of the outlets that they must use so your home has the maximum visibility. If you price the home right and stage it but the Real Estate agent  just sticks a sign in the yard, no one will ever know about it. Click here to view The Miles & Smith Real Estate Group marketing plan. We  focus on pricing the home with the market so we are not reducing the price over and over again. We then have a professional stager meet with you to discuss the presentation of your home to the public. Once your home is ready and everything is perfect we broadcast it out to over 42 different websites, 3600 Realtors and a database of over 5,000. There is a lot more that goes into our approach to selling your Louisville home. Contact us for a consultation today. (502)554-9499